During the Justice Department's antitrust trial against Google, a witness testified that Apple makes 36% of the revenue the company earns from search advertising through Safari.
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The information comes from Kevin Murphy, professor at the University of Chicago (via Bloomberg). He released that number while defending Google during the Justice Department's antitrust trial in Washington.
With this, Apple gets more than 30% of revenue from Google's search business for being the main Safari browser.
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In a previous report of this trial, BGR wrote that Google pays Apple up to US$ 20 billion a year to be the iPhone's default search engine. So while Apple isn't on trial this time, if the DoJ declares that Google is illegally maintaining its dominance over the search engines and search advertising markets, that could be a bad deal for Cupertino.
As previously reported, one of the main interests in the case is the Information Services Agreement between Apple and Google, which is being highlighted as anti-competitive behavior. If Google loses the deal with Apple, the same could happen to other players, such as Samsung and Mozilla.
That said, Apple could theoretically maintain its partnership with Google outside of the US or partner with another search engine by default.
For example, Apple considered acquiring Microsoft Bing a few years ago and even met several times with the CEO of DuckDuckGo to discuss making its search engine the primary option for private browsing, which could have been beneficial to users' privacy, as DuckDuckGo is one of the browsers that most advocate this issue. Unfortunately, Apple scrapped those plans.
Apple has not commented on this story until now. The Justice Department's final decision is not expected until 2024. If we learn anything else, we'll be sure to update this story.
BGR we will continue to follow the latest steps of this test.
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During the Justice Department's antitrust trial against Google, a witness testified that Apple makes 36% of the revenue the company earns from search advertising through Safari.
The information comes from Kevin Murphy, professor at the University of Chicago (via Bloomberg). He released that number while defending Google during the Justice Department's antitrust trial in Washington.
With this, Apple gets more than 30% of revenue from Google's search business for being the main Safari browser.
In a previous report of this trial, BGR wrote that Google pays Apple up to US$ 20 billion a year to be the iPhone's default search engine. So while Apple isn't on trial this time, if the DoJ declares that Google is illegally maintaining its dominance over the search engines and search advertising markets, that could be a bad deal for Cupertino.
As previously reported, one of the main interests in the case is the Information Services Agreement between Apple and Google, which is being highlighted as anti-competitive behavior. If Google loses the deal with Apple, the same could happen to other players, such as Samsung and Mozilla.
That said, Apple could theoretically maintain its partnership with Google outside of the US or partner with another search engine by default.
For example, Apple considered acquiring Microsoft Bing a few years ago and even met several times with the CEO of DuckDuckGo to discuss making its search engine the primary option for private browsing, which could have been beneficial to users' privacy, as DuckDuckGo is one of the browsers that most advocate this issue. Unfortunately, Apple scrapped those plans.
Apple has not commented on this story until now. The Justice Department's final decision is not expected until 2024. If we learn anything else, we'll be sure to update this story.
BGR we will continue to follow the latest steps of this test.
